SAP's Mobile Awakening
SAP has given the mobile enterprise a kick — but perhaps not quite into high gear. It’s partnership with RIM to get SAP CRM onto the BlackBerry is being received in the blogosphere as an interesting development, but not exactly a game changer.
SAP (NYSE: SAP) and Research In Motion (Nasdaq: RIMM) announced last week that they were partnering to develop a native BlackBerry client to link to SAP CRM, and then, eventually, to the firm’s other business applications.
The move is a no brainer for SAP, writes Vinnie Mirchandani, an ex-Gartner analyst and founder of the advisory firm Deal Architect.
“Salespeople are inherently mobile so it is good to see this from SAP. salesforce.com, Microsoft (Nasdaq: MSFT) Dynamics CRM and others have offered the feature for a while,” he wrote.
A number of questions about the initiative have emerged since it was unveiled last week. For his part, Mirchandani wondered whether going native on the BlackBerry would slow SAP down from “replatforming,” as other software vendors have reported it is not a trivial task to then port to Symbian or Windows, for example.
“In any case, it will be interesting to see SAP executives at Sapphire next week play up mobile computing while downplaying [Sofware as a Service],” he concluded.”
The new relationship has an appeal to a certain user base — but beyond that does not meet the “anywhere, any device” requirement that has become the industry’s holy grail, Yankee Group analyst Sheryl Kingstone told CRM Buyer. “It’s a positive step forward for BlackBerry-centric users, but this application is device- and network-centric and not necessarily network-aware.”
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